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Introduction to Customer Value Management and how do you drive it?
Unlocking the value of personalization at scale for operators | McKinsey
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Customer Value Management (CVM): Cycle, Definition, Process & Framework
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Customer Value Management (CVM)
The path to profitable growth in telecom Customer value management
Introduction to Customer Value Management and how do you drive it?
Successful customer value management: Key lessons and emerging trends - ScienceDirect
